February 9, 2010 @ 01:00
Nicolas Roope from POKE talks about "things vs ads"
You might remember the from last year, this video just surfaced from featuring Nicolas Roope cram a 10 minute presentation into 5 to explain how that project and a couple other examples define belief in creating "things" to communicate a brands message rather than traditional advertising. The lip-syncing is messed up but essential viewing for anyone looking for tips on successful story telling.
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