Design and Meaning: An Interview with Nathan Shedroff

Nathan Shedroff spoke to Vicky Teinaki about the difference between businesspeople and designers, his upcoming foray into sci-fi, and what designers wanting to get involved in sustainability can do.

Shedroff is a leading author in experience design and the increasing value of design. His book subjects have included experience design (the 2001 experience-in-itself-book Experience Design 1), design thinking (Making Meaning, 2006) and sustainable design (Design is the Problem, 2009). He is currently the head of the Design MBA Strategy at the California Institute of Arts (CCA).

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